
Why Law Firm SEO Is Different and What Actually Works in the UK
Legal SEO isn't like e‑commerce. Learn the UK‑specific differences — compliance, E‑E‑A‑T, intent and intake — and get a practical checklist.
Strategic SEO, AI SEO & Paid Campaigns for boutique and mid-size law firms.
contact@sircoldigital.com

I'm Daniel, founder of Sircol Digital. For over a decade, I've helped law firms, investment specialists, and luxury brands grow through visibility that builds trust — not noise. My focus is on quality, attracting the right client enquiries and turning them into lasting relationships.
I personally partner with a select number of firms that value clarity, integrity, and measurable results.
SEO, content, and regulated PPC for boutique practices. Built to win high value clients across complex disputes.
Professional, conversion-focused websites designed for legal practices. Modern design that builds trust and drives client enquiries.
Target only searches that show intent to instruct. Professional ad copy and conversion-focused landing pages that turn clicks into client enquiries.

I believe in delivering real, measurable results that directly impact your business growth. My approach combines technical expertise with strategic thinking to ensure your website not only ranks well but converts visitors into valuable clients.
We track pipeline quality over raw volume: enquiry source → qualification → proposal → closed-won. Reporting integrates call tracking, CRM stages, and modelled revenue so you can attribute matters, bookings, or deals back to specific pages, keywords, and campaigns.
We partner with boutique and mid-size (Chambers and Legal 500) firms across the UK to position them as leaders in their sectors.
Working with a London-based corporate law firm specialising in commercial disputes, fraud, arbitration, and sanctions. Over the past five years, we've transformed their online presence through comprehensive SEO and content marketing.
Stay ahead of the curve with our expert insights on SEO, digital marketing, and business growth strategies.

Legal SEO isn't like e‑commerce. Learn the UK‑specific differences — compliance, E‑E‑A‑T, intent and intake — and get a practical checklist.

Want more qualified instructions? Here’s how UK law firms attract clients using local SEO, intelligent remarketing, and expert content — without wasting budget.

In a competitive legal hub like London, simply having a website isn’t enough – your firm needs to stand out on search engines and resonate with discerning corporate clients.

Technical SEO ensures your website is optimised for search engine crawling, indexing, and ranking. Learn key components like site speed, mobile-friendliness, structured data, and error handling to boost your site's performance in search results.

Learn how to identify search terms to build an effective keyword strategy and reach your target audience with relevant ads.

Learn how the Google Ads auction works, including how Ad Rank determines ad position and the factors impacting ad quality.