Background
Our client, who manages a portfolio of private apartments in Central London, was growing increasingly frustrated with their previous marketing agency. Despite significant investment in online advertising, they weren't seeing the expected uptick in direct bookings. They needed a partner who could deliver better results and maximise their return on investment (ROI).
Objective
The main objective was clear: increase direct sales through strategic advertising and SEO efforts. The goal was to reduce reliance on third-party booking platforms and drive more high-quality traffic directly to their website.
Strategy
We implemented a comprehensive digital marketing strategy across multiple channels:
1. Meta (Facebook) Advertising
- Scaled from £261 to £1,153 monthly spend
- Achieved impressive ROAS of 4233% in September
- Generated over 600K impressions across the campaign
2. Google Ads Management
- Optimised campaigns with monthly spend around £4,000
- Achieved consistent ROAS above 600%
- Generated quality traffic with high conversion intent
3. Organic SEO
- Implemented technical SEO improvements
- Created targeted content for key search terms
- Built quality backlinks to improve domain authority
Results
The campaign delivered exceptional results across all channels:
September Performance
- Meta Ads: £48,812 revenue from £1,153 spend (4233% ROAS)
- Google Ads: £76,173 revenue from £3,423 spend (2429% ROAS)
- Organic: Additional £2,678 in direct bookings
- Total Revenue: £124,985
- Total ROAS: 2221%
Key Metrics
- Total Conversions: 41 direct bookings in September
- Impressions: 174,112 across all channels
- Quality Traffic: 5,016 targeted website visitors
- Cost per Pound: Only £0.02-0.04 per pound generated
Key Learnings
- Multi-channel approach maximises reach and conversion potential
- Continuous optimisation leads to improving ROAS over time
- Direct bookings can be significantly increased with the right strategy
- Quality traffic is more important than quantity for conversion success