How to improve paid advertising: 7 Tips

The last decade proved to be a great innovation in the advertising industry.

The advent of social media platforms allowed small companies to offer their services efficiently and affordably. You can find thousands of success stories of how people turned their fortune through proper paid advertising.

Profitably advertising your services may seem an easy task; however, it is not as easy as it seems.

You must know some essential things to make your paid advertising more effective.

I have jotted down some ways through which you can improve advertising and generate good revenue.Understand your target market

  • Understand your target market
  • Pick the proper social media platform
  • Dig into data
  • Work on the content and design
  • Check what went wrong in the past campaign
  • Choose the right keywords
  • Use remarketing strategy

Understand Your Target Market

Pie Chart Segmentation

It is essential to understand the people whom you are going to sell your services. For this purpose, you should know the demographics and psychographics of your audience.

Through demographics, you will see the age, income, and gender of the audience, which will help you in better decision making.

Similarly, psychographics also provides essential insights into the customer. This results in focused advertising, which can save a lot of money.

Pick the Proper Social Media Platform

Each social media platform has unique users.

Therefore, not all of them are able to fulfill your purpose. You should check on your services and decide which social media platform is suitable for your campaign.

Here some guidelines for most popular social media platforms.


You can promote highly visual content on it and engage the audience to see the demonstration of your services.

The B2C conversion of Instagram is very high, and it is one of the most popular platforms right now.


Like Instagram, Facebook is also an excellent platform for B2C paid to advertise. However, due to mass reach and scalability, you can also get B2B campaigns on it.


Similarly to Facebook, Twitter can be utilized for B2C and B2B advertising campaigns. It provides a few different advertising options that can allow different strategies.


It is an ideal B2B platform which can be utilized to generate leads and boost traffic on your website.

Almost every business big or small is on LinkedIn, which makes it a great platform to start paid advertising to target the business community.

Dig into data

The success of your campaign depends on competitive analysis.

You need to find different ways to distinguish yourself from your competitors. There are various online tools available that can help you to stand out in the crowd.

By digging into data, you can get a lot of insights on what to do and what should be avoided.

The main goal is to learn from the mistakes of others to lower down the cost of your paid advertising.

Work on The Content and Design

There is a famous saying that content is the king.

It is so true in the world of marketing and advertisement. You need to work on the design of the landing page because it is the first impression of your content towards potential clients.

If the prospect is not satisfied with the first impression and finds it annoying, he is going to leave the page.

Therefore, the advertising should do justice to the content available on your website.

There should not be any mismatch; otherwise, it will lead to a lost opportunity.

Check What Went Wrong in Past Campaign

400 bad request illustration

Self-evaluation is the key to success in the world of marketing.

If you have previously done some paid advertising campaigns, then you can brainstorm and pinpoint the mistakes in it.

There are a lot of reasons behind the ineffectiveness of your past campaigns.

It is essential to pinpoint those mistakes and work on them for improvement.

Choose the Right Keywords

Right keywords can help your digital content to be on the top of the page. Similarly, in paid advertising, the right keywords are essential for the success of your marketing campaign.

You can use different tools that can help you choose the right keywords and place them in the campaign in such a way that it feels natural.

These keywords should not be there just for the sake of it. But the placement should be strategic to get maximum results out of it.

Use Remarketing Strategies

It is a very cost effective and straightforward strategy.

It means you will target those people who have already seen your service or visited your website.

They might have delayed the purchase decision, and it can act as a reminder for them.

This strategy is ignored by most of the service providers, and that focus most new clients.

If you wisely apply this strategy, you will see strong revenue growth for your business.

Infact, there is a 30% higher chance of making a sale through remarketing as compared to going for new leads.

This strategy is simple but requires some insights. Therefore, it is not considered a beginner’s strategy and requires some practice to do so.


In a nutshell, paid advertising on social media platforms is a very effective marketing tool and can generate huge revenue.

However, most of the people take it lightly and do not do some prework to use this tool effectively. This leads to a poor advertisement campaign, which cannot draw the expected revenue.

The main goal of these checklist is to keep your campaign lean and focused, so there is no waste of time and money.

These steps are pretty simple to apply and do not require a high level of technical knowledge.

You will only need some practice to perfect them.

Through demographic and psychographic clarity, you will be able to devise a clear strategy for your paid advertising. If you learn from mistakes, there is a high chance that you will refine your strategy and maximise your return on investment.

Leave a Reply