Law Firm Paid Ads
Generate high-value client enquiries through precisely targeted campaigns on Google and LinkedIn.
When competition is fierce and organic visibility takes time, paid advertising gives your firm immediate exposure to clients ready to instruct. We combine legal marketing insight with data-driven ad strategy to ensure your budget reaches the right audience — decision-makers seeking specialist counsel, not casual clicks.
- Appear where prospective clients take action — Google Search and LinkedIn
- Budgets aligned with profitable matters and jurisdictions
- Conversion-focused landing pages for measurable enquiries
- Full transparency and monthly ROI reporting
- Ethical, SRA-compliant ad copy and positioning
With 5+ years managing high-performing legal campaigns, we partner with boutique and mid-size commercial law firms across the UK — including Chambers and Legal 500-recognised practices. From commercial litigation to international mandates, our paid strategies deliver qualified enquiries and sustained growth.
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Our Paid Advertising Services for Law Firms
Google Ads for Law Firms
Appear at the top of Google for your key practice areas and jurisdictions. We research intent-based search terms, craft compliant ad copy, and optimise spend to convert searches into consultations.
LinkedIn Ads for Law Firms
Reach business owners, executives, and referrers through professional targeting. From sponsored thought leadership to direct lead campaigns, we help your firm stay front-of-mind with corporate clients.
Landing Page Optimisation
A click means nothing without conversion. We design clear, trust-driven pages that encourage potential clients to contact your firm — without friction or jargon.
Conversion & Analytics Tracking
Every form, call, and enquiry tracked. Every pound accounted for. We build attribution dashboards so you can see exactly which campaigns and practice areas drive new instructions.
A Clear, Collaborative Process
Transparent steps and approvals — tailored for regulated, high-trust services.
Discovery & Target Definition
Identify practice areas, jurisdictions, and client personas. Audit existing campaigns and competitor activity.
Campaign Architecture
Build account structure, keyword lists, and creative assets with full compliance and approval.
Launch & Optimisation
Test copy, bidding strategies, and landing pages for performance.
Measurement & Reporting
Real-time tracking and monthly performance reviews.
Iterate & Scale
Re-invest in the most profitable matters and refine campaigns as client data evolves.
Is This the Right Fit?
Our paid advertising solutions are ideal for boutique and mid-size firms seeking:
- Measurable, compliant enquiry generation
- Predictable monthly leads for key practice areas
- Data transparency and strategic oversight
- A partner experienced in regulated digital marketing
I focus on practical outcomes: qualified enquiries, stronger positioning, and campaigns that deliver measurable ROI. No noise—just a disciplined plan, executed well.