SEO for Law Firms
Win high value clients through search, authority content and compliant ads.
With AI-enhanced results and crowded directories, traditional solicitor SEO isn’t enough. We plan, write and optimise legal content that earns visibility in organic results, AI overviews and local packs—so the right clients find you and enquire with confidence.
- Appear where high-value clients actually search (maps, organic, AI overviews)
- Service pages and articles that convert enquiries—not just clicks
- Budgets focused on profitable matters and jurisdictions
- First-page coverage across priority practice areas
- Better online experience for prospective clients
With 5+ years in legal marketing, we partner with boutique and mid-size, Chambers and Legal 500-recognised firms across the UK. From complex disputes to international mandates, we help the right clients find you at the moment of need.
5.0 on Google Reviews
Our Services for Law Firms
Comprehensive services designed to help law firms grow their client base and improve online visibility.
Strategic SEO Growth
Our approach goes beyond rankings — it's about positioning your firm where serious clients are searching. We research the exact search terms potential clients use when they're ready to instruct and optimise your site to capture that intent.
Google Ads That Actually Convert
We build data-driven Google Ads campaigns designed to capture intent, not waste budget. Every click is tracked, every enquiry measured, and every pound justified.
Website Optimisation for Conversions
Your website is often the first impression a potential client has of your firm. We optimise design, structure, and copy to build trust and encourage immediate contact.
Local SEO & Google Maps Visibility
Appear at the top when someone searches "solicitor near me." We optimise your Google Business Profile, build local citations, and help your firm stand out in local search results.
Reputation & Authority Building
Your expertise deserves to be recognised. We strengthen your firm's authority through strategic backlinks, directory features, and E-E-A-T signals that support both SEO and credibility.
A Clear, Collaborative Process
Transparent steps and approvals, tailored for your firm.
Matter & Market Discovery
Define priority practice areas, jurisdictions and client profiles. Review baselines across analytics, GMB and competitors.
Technical & UX Foundations
Performance, security and accessibility fixes; schema and tracking; conversion paths and intake optimisation.
Authority Content
Evidence-led pages and articles with SME approval; FAQs and structured data to surface in SERPs and AI overviews.
Local & Reputation
Maps optimisation, citations, and review processes—without breaching platform or SRA rules.
Measurement & Iteration
Attribution to enquiries and matters, quarterly planning, and continuous improvements by practice area.
Is This the Right Fit?
I focus on practical outcomes: qualified enquiries, stronger positioning, and a website that reflects your reputation. No noise—just a disciplined plan, executed well.