SEO for Law Firms
Win high value clients through search, authority content and compliant ads.
With AI-enhanced results and crowded directories, traditional solicitor SEO isn’t enough. We plan, write and optimise legal content that earns visibility in organic results, AI overviews and local packs—so the right clients find you and enquire with confidence.
- Appear where high-value clients actually search (maps, organic, AI overviews)
- Service pages and articles that convert enquiries—not just clicks
- Budgets focused on profitable matters and jurisdictions
- First-page coverage across priority practice areas
- Better online experience for prospective clients
With 5+ years in legal marketing, we partner with boutique and mid-size, Chambers and Legal 500-recognised firms across the UK. From complex disputes to international mandates, we help the right clients find you at the moment of need.
5.0 on Google Reviews
Why Visibility in Legal Search Matters
When high-value clients seek advice, they compare options online. If your firm isn’t present or persuasive, you concede opportunities to competitors.
- Missed high-intent local and national enquiries
- Marketing spend spread too thin across the wrong channels
- Competitors with stronger digital authority
- Slower growth and weaker reputation signals
Our approach helps the right clients find you for the right matters—at the right time.
Targeted Client Acquisition
Capture demand for specific practice areas and jurisdictions rather than generic traffic.
Trust & Authority
Expert-led service pages, FAQs and guides that demonstrate experience and reassure prospects.
Measurable Outcomes
Call tracking, form attribution and pipeline reporting tied to real enquiries and matters.
Beyond “SEO”: A Visibility System for Law Firms
Anyone can churn content. We build a connected system: discover the right demand, be present in the right places, and convert interest into retained clients—safely and compliantly.
What we manage for legal clients:
- •Intent-driven keyword strategy by practice area and jurisdiction
- •Expert-reviewed service pages, FAQs and guides (EEAT-friendly)
- •Regulated PPC for legal terms, with strict negatives and disclosures
A Clear, Collaborative Process
Transparent steps and approvals, tailored for regulated services.
Matter & Market Discovery
Define priority practice areas, jurisdictions and client profiles. Review baselines across analytics, GMB and competitors.
Technical & UX Foundations
Performance, security and accessibility fixes; schema and tracking; conversion paths and intake optimisation.
Authority Content
Evidence-led pages and articles with SME approval; FAQs and structured data to surface in SERPs and AI overviews.
Local & Reputation
Maps optimisation, citations, and review processes—without breaching platform or SRA rules.
Measurement & Iteration
Attribution to enquiries and matters, quarterly planning, and continuous improvements by practice area.
Is This the Right Fit?
We work best with firms that value clarity, compliance and steady growth. If you want a calm, focused plan—and a partner who will execute it—let’s talk.
I focus on practical outcomes: qualified enquiries, stronger positioning, and a website that reflects your reputation. No noise—just a disciplined plan, executed well.